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ISO 9001 · Lecture 23 of 30

Internal Communication Reinforces Culture — Clause 7.4

Concept map
graph TD A["📡 Clause 7.4 Communication"] --> B["❓ Five Questions"] A --> C["🩸 Circulatory System of Culture"] A --> D["🔊 Practical Channels"] B --> B1["📋 What - When - Whom"] B --> B2["⚙️ How and Who"] C --> C1["⬇️ Top-Down Announcements"] C --> C2["🔁 Two-Way Dialogue"] D --> D1["🏛️ Town Halls and Huddles"] D --> D2["📰 Bulletins and Recognition"] C2 --> E["🤐 Silence Breeds Rumor"] style A fill:#4A90E2,color:#fff,stroke:#333,stroke-width:2px style C fill:#7ED321,color:#000,stroke:#333,stroke-width:2px style E fill:#FF6B6B,color:#fff style B fill:#F5A623,color:#000,stroke:#333 style D fill:#50E3C2,color:#000
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Key takeaways

  • Clause 7.4 requires defining what, when, with whom, how, and who communicates about the QMS.
  • Communication is the circulatory system of quality culture, carrying information, recognition, and feedback.
  • Two-way dialogue surfaces concerns and lessons while top-down communication only announces decisions.
  • Channels such as town halls, huddles, bulletins, and recognition programs each shape the message.
  • Silence about quality issues creates a vacuum that informal grapevines fill with rumor and cynicism.

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